Culture is often the heartbeat of an organization, but as companies grow, maintaining that culture can become one of the biggest challenges. Klick Health faced this very crossroads—and found an innovative solution in Whole Brain® Thinking.
As the world’s largest independent healthcare marketing agency, Klick Health has always thrived on a people-first culture that fuels creativity, connection, and high performance. But rapid growth brought a new challenge: how to scale quickly without losing the culture that made Klick unique. To meet this challenge, Klick turned to Herrmann and the Whole Brain® Thinking framework as a way to align teams, strengthen collaboration, and make invisible dynamics—like thinking preferences and communication gaps—visible and actionable.
This case study explores how Klick embedded Whole Brain® Thinking across its ecosystem, from onboarding to leadership development. The result is a scalable, intentional culture where cognitive diversity is recognized, collaboration is amplified, and teams are equipped to thrive—no matter how fast the organization grows.
Key Takeaways- Whole Brain® Thinking can make hidden dynamics visible and preserve its people-first culture during rapid growth.
- Embedding Whole Brain® Thinking into onboarding, coaching, and leadership development made it a daily practice rather than a one-time event.
- By normalizing different thinking styles, you can unlock stronger collaboration, better decisions, and greater team confidence.
