Privacy Policy



Herrmann International, Inc., is referred to in this Privacy Policy as "Herrmann," or by first person pronouns such as "we," "us," "our" etc.

This Privacy Policy applies to i) all users of Internet websites published by Herrmann, ii) all users of Herrmann products and services, and (ii) other individuals whose personal data (as defined below) is collected or processed by Herrmann. All such individuals are referred to in this Privacy Policy by second person pronouns such as "you," "your," etc. This Privacy Policy describes the types of personal data we may collect from you, how we collect it, how we use it, how we share or disclose it, how we store it, and your choices regarding the use and processing of your personal data.


Contact Information

Herrmann will control the use of your personal data. You may contact Herrmann at: Herrmann International, Inc. P.O. Box 389 Forest City, NC 28043 +1.828.348.6391

Our representative in the European Union is Herrmann International UK.
You may contact the representative at: Herrmann International 10 John Street London, WC1N 2EB +44 (0) 208 123 7155


Personal Data We Collect and Purposes for Which it is Used 

We collect and process personal data to facilitate our legitimate business interests in accordance with Article 6(f) of the EU General Data Protection Regulation ("GDPR"). These interests include providing our products and services to you, communicating additional information to you regarding our products and services, and conducting other activities associated with managing our business.

When we process your personal data to facilitate our business interests, we balance any potential impact on you (both positive and negative), and your rights under data protection laws. We will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

Prior to collecting and processing special categories of personal data that are, or might reasonably be considered to be, sensitive or otherwise subject to heightened protection under applicable laws, we will ask for your explicit consent. We will also ask for your consent in each case before processing your personal data other than as described in this Privacy Statement or as previously consented to by you.

If you participate in an assessment, we will first obtain your consent to process your personal data, including contact information, assessment responses, and resulting profiles and reports. Your consent will establish a legal basis for such processing in accordance with GDPR Article 6(a). The consent document for each assessment will provide you with specific information regarding how your data will be processed, prior to your taking the assessment.

Examples of personal data we may collect and use include the following:

  • Personal Data required for the provision of products and services

    • To provide you with information regarding our products and services and to enable you to use and procure them, we collect personal data including but not limited to: name, telephone number, address, and email address. Some products, such as assessments, require the collection of additional information such as your responses to questions which identify preferences among various thinking styles. Demographic and research information may also be requested. We use information collected from assessments to create and deliver reports, such as the HBDI® individual profile reports, profile transparency pages, data summary sheets, narrative descriptions and other reports. These reports are provided to certified practitioners for interpretation and distribution to the assessment subject or sent directly to him or her. Certified practitioners have been accredited by Herrmann to distribute and interpret assessment results responsibly and are required to do so in accordance with applicable laws.

    • To enable you to interact with our websites, products and services, we may also collect passwords, password hints, and similar security information needed for authentication and account access.

    • To enable purchases of products and services, we collect data necessary to process payments. Such information may include a credit card number and the associated security code if that is your chosen method of payment.

    • We may also request and collect other data from you via forms on our websites.

  • Information collected via cookies

    • Our websites and services use “cookies.” Cookies are small text files that a website transfers to your computer’s hard drive. We may use cookies to measure traffic patterns, personalize content, control security and help us make our websites more useful. The cookies we use may identify your OS version, browser and Internet specifications. You have the choice to accept, reject or be notified when a site sets a cookie by configuring your browser preferences. You may view our Cookie Policy by clicking here.

  • Information automatically collected and stored in log files

    • Our websites may automatically gather and store certain information in log files, including, without limitation, IP Address, browser type, Internet service provider, referring/exiting pages, operating system, date/time stamp and clickstream data.

    • We also use personal data, to the extent necessary to: a. protect against and prevent fraud, legal claims, and liabilities; and to manage risk exposure; b. respond to your inquiries and requests; c. process and manage opt-out or unsubscribe requests; d. comply with applicable laws, regulations, codes, and industry standards and practices; e. create and send communications to you; f. respond to subpoenas or to orders of a court or government agency; and g. establish, exercise, or defend legal claims, including, without limitation, to protect Herrmann's rights and/or property.

How We Share Personal Data

Your personal data will be accessible by our employees who require access in order to further our business interests as described above.

We may share your personal data with our affiliate, Herrmann Global LLC, and with our licensees, distributors and contracted service providers to enable these organizations and individuals to provide our products and services to you, for customer support, marketing, technical operations and account management purposes, and to perform other activities described in this Privacy Policy. We do not share, sell, rent, or trade any personal data with third parties for any promotional purposes unrelated to our business or to our own products and services.

Contractors and service providers are authorized to use and disclose personal data only as necessary to perform and provide the particular services for which they were engaged and only in accordance with this Privacy Policy. Examples of services which may give contractors or service providers access to personal data include:

a. hosting our websites; b. hosting our email server; c. processing your payments; d. maintaining, enhancing, or adding to the functionality of our websites; e. processing and fulfilling orders; f. collecting web analytics data; and g. enabling us to send you email, or performing other administrative services.

Other parties we may share personal data with include:

a. governmental authorities pursuant to applicable laws or court process, or as we reasonably deem necessary to prevent harm, financial loss, fraud or illegal activity; b. the successor in interest to all or a portion of our business or assets; provided that should such a transfer occur, we will require such successor to agree in writing to use, protect, and maintain the security, integrity, and confidentiality of the transferred personal data in accordance with this Privacy Policy; and c. others pursuant to consent obtained from you.

If you participate in taking the HBDI® thinking preference assessment or other assessments offered by us, we may share your contact information, assessment responses, and assessment results with certified practitioners who have been accredited by Herrmann to administer assessments and interpret assessment results and reports. We may also share such data with persons assisting certified practitioners and with others who are involved in administering and coordinating assessments. Before receiving your data, all persons described in this paragraph must have: (i) agreed to protect the data and to use it only in accordance with the terms of the Access Agreement which you may review here. and (ii) been determined by authorized Herrmann personnel to have a legitimate need to access assessment data in order to facilitate, administer or coordinate assessments.


Transfers of Personal Data Subject to Appropriate Safeguards

We use the transfer mechanisms listed below for transfers of personal data from the European Union, the European Economic Area and/or their member states, Switzerland and the United Kingdom to countries which do not ensure an adequate level of data protection within the meaning of their respective data protection laws and regulations:

Our EU-U.S. and Swiss-U.S. Privacy Shield Framework self-certifications apply to transfers made to facilities or systems owned or controlled by us or by our affiliate, Herrmann Global LLC, located in the United States. We comply with the EU-US Privacy Shield Framework and the Swiss-US Privacy Shield Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information transferred from European Union and Switzerland to the United States, respectively. We have certified to the Department of Commerce that we adhere to the Privacy Shield Principles. If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification page, please visit Under the Privacy Shield Framework, we are subject to the investigatory and enforcement powers of the FTC. It is possible, under certain conditions, for you to invoke binding arbitration before a Privacy Shield panel regarding a dispute. We may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. We may be liable under the Privacy Shield Framework for onward transfers of personal data to third parties.

Herrmann commits to cooperate with EU data protection authorities (DPAs) and the Swiss Federal Data Protection and Information Commissioner (FDPIC) and comply with the advice given by such authorities with regard to human resources data transferred from the EU and Switzerland in the context of the employment relationship. If there is any conflict between the terms in this Privacy Policy and the Privacy Shield Principles, the Privacy Shield Principles will govern. To learn more about the Privacy Shield program, and to view our certification, please visit

In compliance with the EU-US and Swiss-US Privacy Shield Principles, We commit to resolve complaints about your privacy and our collection or use of your personal information. European Union or Swiss individuals with inquiries or complaints regarding this privacy policy should first contact us at: Herrmann International, Inc P.O. BOX 389 Forest City NC

We have further committed to refer unresolved privacy complaints under the Privacy Shield Principles to an independent dispute resolution mechanism, the BBB EU PRIVACY SHIELD, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please contact the independent recourse mechanism listed below.


In other cases, we will seek your prior consent before transferring your personal data to countries not determined to ensure an adequate level of data protection within the meaning of the applicable data protection laws and regulations.


Criteria and Time Period for Retaining Personal Data

We may retain your personal data for a period of time consistent with the original purpose of its collection. In most cases, this means that we will retain your personal data indefinitely. We also may retain your personal data during the period of time needed for us to pursue our legitimate business interests, conduct audits, comply with our legal obligations, resolve disputes and enforce our agreements.


Certain Rights Available to You

You have the right to request the following from us: a. access to, and rectification or erasure of, your personal data; b. restrictions on the processing of your data, and c. copies of your personal data held by us for the purpose of transferring it to yourself or another party specified by you.

You may direct such requests to:

Herrmann International, Inc P.O. BOX 389 Forest City NC 28043

In cases where you have given us your consent to collect and use your personal data, you have the right to withdraw that consent at any time (without affecting the lawfulness of processing based on your consent before its withdrawal).

You have the right to lodge a complaint with any applicable supervisory authority.

You are not required to provide us with any personal data we may request. However, if the requested information is necessary for us to provide any product, service or information requested by you, we will be unable to fulfill your request.


How We Store Personal Data

Personal data is stored on servers and systems that are owned by us or by contractors engaged by us under written agreements which comply with this Privacy Policy.

We maintain appropriate technical, administrative and physical safeguards to protect personal data received or collected by us. We review, monitor and evaluate our privacy practices and protection systems on a regular basis. Transmission of personal data is protected by SSL encryption when it is exchanged between your web browser and Herrmann. We also provide secure https access to the website and to Axon is hosted on dedicated hardware in a data center managed by an industry leading hosting company. Key information security certifications including ISO/IEC 27001 and ISAE 3402 are enabled. All equipment in this data center sits behind a dedicated firewall and is only accessible through a dedicated VPN.

Notwithstanding the foregoing measures, transmissions over the Internet or a mobile network are not 100% secure and we do not guarantee the security of transmissions. We are not responsible for any errors by individuals in submitting personal data to Herrmann.


Anonymized Data

We may use, transfer, sell, and share aggregated, anonymous data, which does not include any personal data, about our website’s users as a group for any legal business purpose, such as analyzing usage trends, generating reports and insights on the relationships within the data as well as with other data sets, providing services on the basis of the data, or seeking compatible advertisers, sponsors, clients, and customers.



We do not knowingly market our products or services to, and do not solicit or collect information from, children under the age of 16. We may ask users for their age to ensure that we are not collecting information from children under age 16 or to identify when additional steps may be necessary in connection with information collected from persons who have not reached the age of majority in the jurisdiction in which they reside. If we learn that we have collected personal data from a child under age 16 without parental consent, we will delete that information as quickly as possible. If you believe that we might have any personal data from or about a child under 16, please contact us at:


Changes to this Privacy Policy

This policy may be amended from time to time, consistent with the requirements of any applicable laws. We will post the revised version on our website and update the "Effective" date above to reflect the date of the changes.



This Privacy Policy has been prepared in both English and other languages. In the event of any inconsistency, the English version shall apply and be binding upon the parties.