B&T's Agency Scorecard: The hallway

The Hallway adopted the Herrmann Brain Dominance Instrument to better understand team dynamics and communication styles. 

The Hallway, one of Australia’s top creative indie agencies, saw significant growth and transformation in 2023, including a 44% revenue boost and a focus on diversity and inclusivity. Notable initiatives include a gender-neutral hiring policy and closing the gender pay gap. Client wins like Anytime Fitness and Boody, along with campaigns like "Make Yourself Comfortable," highlight their success. Additionally, The Hallway implemented the Herrmann Brain Dominance Instrument to enhance team dynamics, solidifying their position as an industry leader. 

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