Herrmann's Core Idea
Everybody thinks differently, but few organizations are able to leverage cognitive diversity as a strategic advantage.
The ways individuals think guide how they work. The ways groups of individuals think guide how the teams they form work. The ways that groups of teams think (and work) make or break the companies they work for.
To put it plainly, the success of a business depends on the ability of its management teams to drive communication, innovation, and productivity within and across functions. In 35+ years of working with Fortune 100 clients, we've found that understanding thinking is the key to business-level success.
The Whole Brain® Model (below) is our time tested method to understand the 2 x 108 thinking preferences.